The New Marketing Order

The role of video in the digital marketing age is undeniable: if you don’t have video, you’re missing a huge piece of your potential audience. In 2013, video has become arguably the most important of the three pillars of digital promotion: social, interactive, and video. 

Each of the 3 Pillars becomes more complicated not just to implement, but to get a return on investment that’s measureable in objective terms. Big agencies and big business alike are trying to create metrics that cater to the ‘C’ suites and give analysts something to hang their hats on. 

However, the joke is on all of us. Our collective chains are being pulled by a tiny group of math geeks and programming nerds who sit in dark rooms in Silicon Valley with their pale skin laughing their you know what’s off at us flailing away trying to understand Panda #23 and why a ‘tall’ Starbucks is really a small. 

But here’s the thing, if you’ve understood marketing from way back, you’re in trouble. We’re in this gray trend area where some of the old marketing strategies still work, but they’re being replaced by new ways, which haven’t completely taken over. Only time will tell how long this gray area will last. Then it will be Johnny B. Goode meets Marty McFly time. And if you haven’t traded your VHS tapes for streaming movies from a chrome Apple, you’ll probably find yourself out of business.

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The Ad4! Radio Show

We have been working for several months at Ad4! on hosting our own radio show. We've finally worked out the details and are excited to announce that we'll start on January 3, 2013. The show will air on Thursday mornings from 8 - 9 AM on WTKI 1450 AM - 92.9 FM Huntsville and WEKI 1490 AM - 94.7 FM Decatur. You can stream the show live on your computer at www.wtkiradio.com/. We're also working on a new website and will have the broadcasts available for download when the new site is ready. 

The show will focus on communication and marketing strategies and using the popular tools available for small business to drive customers and ultimately revenue. It's all about the bottom line. If you're marketing strategy isn't helping you create more customers, more sales, more income, it's not really working for you. We'll talk about the what, why, and how of marketing. We're basically giving away our secret sauce. To get it, just listen to the show. 

We still have a few sponsorship slots available, so if you're interested, let me or Felica know. 

Here's the official Press Release if you're interested. 

AD4! ANNOUNCES RADIO SHOW

HUNTSVILLE, AL, December 20, 2012 - Ad4! announced today the launch of the Ad4! Radio Show on WTKI 1450 AM / 92.9 FM Huntsville and WEKI 1490 AM / 94.7 FM Decatur. The show will air on Thursday mornings from 8:00 AM until 9:00 AM beginning January 3, 2013. The show will be hosted by Chris Gattis with regular appearances from Felica Sparks and other members of the Ad4! Group. The show will focus on communication and marketing strategies. “We’re very excited about the show,” said Gattis, “we’ll be giving away our secret sauce; all you have to do is listen.” 

Ad4! founder, Felica Sparks, said “the show is an opportunity to highlight trends in the industry, teach the techniques of creating and implementing a marketing strategy, and show off some interesting work being done by our clients.” During the first quarter of 2013, the programming schedule will concentrate on the popular promotion vehicles available to business such as video, smart web applications, and social media. “We’re going to start by showing how to use the current tools from PR to social media to ultimately drive revenue. More importantly, we’ll discuss why these tools are changing the way marketing is done in the digital age and why small businesses must adapt their tried and true methods to the new standards,” explained Gattis.  

Ad4! is a strategy and communication services boutique. We work with a network of the best artists, videographers and programmers allowing us to use top shelf talent on your project. From blogs to billboards, Ad4! delivers relevant marketing communications essential in today's dynamic and competitive market. Our emphasis on research, analysis, and strategy will set you apart from your competition and allow better market-based decisions. From start-ups and family-owned shops to multi-national manufacturers and defense contractors, Ad4! helps define and implement a marketing strategy that effectively communicates your brand promise and grow your business. Ad4! Communication that counts!

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If you’d like more information about Ad4! please contact Felica Sparks at 256-426-2718 or felica@ad4group.com or visit www.ad4group.com.