Bestselling author and business start-up champion Mike Michalowicz, author of The Toilet Paper Entrepreneur and The Toilet Paper Entrepreneur blog paid me a tremendous honor last week by including me in a recent blog entry. He was writing a blog entry about celebrating entrepreneurial success and included my suggestion as entry #7, check it out.
Mike has a unique style of presenting his material. Some find it a little sophomoric, but that's just his shtick, and it has worked. People are reading his blog and his book and booking him for TV interviews and speaking engagements. His real value come from helping entrepreneurs identify their unique value proposition, their values, identifying the customer and providing a product or service in a narrow niche. Sound familiar? If you're a client or use our coaching services you've heard this before.
How can you possibly hope to deliver the best of you to your customers, if you don't know what that is? And even after you figure that part out, you can't offer it to the world, most of the world could care less. Clearly identifying your customer is one of the most important aspects of your business success. From knowing where to physically locate to running an effective marketing campaign, you can't do that without knowing your customer.
If you have a chance, check out Mike's blog. It's entertaining and packed full of resources for the small business entrepreneur.
Mike has a unique style of presenting his material. Some find it a little sophomoric, but that's just his shtick, and it has worked. People are reading his blog and his book and booking him for TV interviews and speaking engagements. His real value come from helping entrepreneurs identify their unique value proposition, their values, identifying the customer and providing a product or service in a narrow niche. Sound familiar? If you're a client or use our coaching services you've heard this before.
How can you possibly hope to deliver the best of you to your customers, if you don't know what that is? And even after you figure that part out, you can't offer it to the world, most of the world could care less. Clearly identifying your customer is one of the most important aspects of your business success. From knowing where to physically locate to running an effective marketing campaign, you can't do that without knowing your customer.
If you have a chance, check out Mike's blog. It's entertaining and packed full of resources for the small business entrepreneur.
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