Law Firm Marketing

Ad4! announces the release of Law Firm Marketing, the second collaborative business book by Felica Sparks and Chris Gattis. Following the December 2011 release of Marketing Plan Template, Felica and Chris apply their marketing strategies model to the legal profession. “We were doing research for a lawyer client and it just hit us; lawyers really struggle with their marketing,” said Gattis. “When we looked for successful marketing strategies for attorneys, we just didn’t find much. We knew we’d hit on a great application for our marketing strategies model.”

Law Firm Marketing uses the firms’ proprietary market strategies program that is used successfully with local and national clients. “We just applied our model to lawyers. Most of them are afraid of looking negative or hurting their reputations, so they just do nothing. In today’s competitive environment, that’s not a good option” said Felica Sparks.

Law Firm MarketingHow to Promote Your Law Firm Without Looking Like an Ambulance Chaser

Law Firm Marketing and Marketing Plan Template are available at Amazon.

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Business Cards for All

Do all of your employees have company business cards? If not, why?


Especially in a professional environment, your employees can be some of your best salespeople. They all have family and friends with whom they'll be thrilled to share their new cards. They all go places around the community and have lots of opportunities to share a business card. They all do networking, at least casually, and have opportunities to share their card with new friends and business acquaintances. A business card to you is just a business card; something you expect as part of your job. But to a staff or admin employee, a business card is a sign of respect and importance. They will hand theirs out as a sign that you value them as employees, especially if they are encouraged to do so. 


If you don't have a formal training program of sales and networking in your professional firm, you should. Professional firms, especially attorneys, don't have a formal sales force. But they do have an informal sales force; their employees. The problem is, most firms just don't prepare these employees to be ambassadors for the firm. More likely the bigger problem is these firms don't have a marketing plan, so they aren't prepared to take advantage of all the promotional tactics appropriate for their customer base.


If you have no idea what I'm talking about, then you probably fall into this category. If you need to learn about marketing plans, networking, or just want to learn how to promote your business to increase your sales, give me a call.
   

Reference Librarians: An Entrepreneurs Best Friend

Conducting research for a new venture or product line, developing a marketing plan, or a  general business expansion is so important to the ventures success. Yet so few people actually take the time to do it. Why is that?  Do they not know how? Do they not know where to look for information?


I tell hopeful entrepreneurs frequently to go to the public library or university library in the reference section and speak to a reference librarian. Many of these entrepreneurs look at me like I had two heads. A polite request for help will generally get you way more information and assistance than you bargained for. Reference librarians, by nature, are helping people. Most thrive on providing assistance to their patrons and members. 


I had another wonderful experience yesterday with a reference librarian at the main branch of the Huntsville/Madison County Public Library. I walked up to the reference desk and asked for some help finding resources to research a particular issue. Not only did the gentleman answer my question, but he also invited me around to sit at his computer to show me how to access two on-line databases that are available to library members. He showed me how to log on and gave me a quick tutorial on using the services. Try to get service like that from you local cable company!