Brand

We kicked off our first week of Ad4! Radio: Communication That Counts last week. We’re going to talk a lot about BRAND on the show. It’s the foundation of your company’s reputation and how the world views you.

If you don’t know how to market your company, brand is a great place to start. If you think you know how, but aren’t sure about your brand, perhaps you should take a step back.

Your brand represents your promise to your customers and your market.

What are your customers saying about your brand? …about your promises?  Think they aren’t talking about your brand? Yelp! is filled with bad reviews of restaurants that don’t know Yelp! exists. And Twitter is filled with bad reviews of local businesses that don’t think social media is important to their business.

You see, it doesn’t matter if you’re Joe’s Car Wash or Bank of America; your customers are talking about you. That talk will affect your brand. Left alone, that talk may become your brand.

If you’re not sure what to do about all this talk, then join us each Thursday on Ad4! Radio. We’ll explain how our secret sauce works. We’ll have some guests who can bring special expertise to small businesses marketing and we’ll highlight some cool stuff our clients are doing.

We’d love to hear your feedback and your questions. Email me at chris@ad4group.com. If you have a question that’s of interest to a wide audience, we’ll even talk about it on the show.

WTKI Huntsville 1450 AM / 94.9 FM
WEKI Decatur 1490 AM / 94.7 FM
Listen Live www.wtkiradio.com

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