We’ve had a little fun with Super Bowl ads this week. All the water cooler talk has been “Did you like the Clydesdale?”
While no ad will ever please every viewer, I think there are at least 5 things we can take away from this year’s crop of Super Bowl ads.
1. Puppies and Clydesdales still pull at our heart-strings.
2. Even though we pull for the underdog, a sloppy wet kiss with sound affects is just too much information, even if the nerd IS kissing a supermodel.
3. Goats, should be limited to 3 bags of Dorito’s a day.
4. Old people getting tatts and having midnight munchies is pretty funny. And
5. Telling an authentic American story will win us over every time.
While there’s a little post-game blow back from Black’s and Latino’s for their lack of inclusion in the imagery, you have to admit, if your demographic is middle-aged white men, Paul Harvey reading his essay “So God Made A Farmer” captured the resilience and determination of the American spirit. Dodge tried to pull the same rabbit out of a hat twice with the Oprah voice-over. But there’s just no connection between American Heroes and Oprah. She spent her glory years telling soccer moms what to read and how to think. And middle-aged soccer mom’s aren’t Jeep’s demographic.
But Ram was careful not to sell trucks. In fact, you barely knew it was a vehicle ad until the end. What they did, was remind us a lost heritage. For 2 whole minutes, we relived the values of the Greatest Generation. And in a time of high unemployment, fiscal instability, and disintegrating families, Paul Harvey selling us Americana to the tune of Yankee Doodle, was pure genius.
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