A recent forecast by Gartner, one of the world's largest technology research and advisory firms, suggests that the number of mobile transactions will increase 61.5% from 2011 to 2012. A mobile transaction is a transaction made from a smartphone or other portable device. 2011 mobile transactions totaled160.5 million for $105.9 BILLION. Wow! That's a lot of transactions, mobile or not. The 2012 forecast is $171.5 Billion in 212.2 million transactions.
Additionally, Gartner suggests that mobile transaction volume and value will represent approximately 42% of the annual growth until 2016.
Clearly, mobile transactions represent a real market force. Are you getting your share? I'd be interested to know how many people use or allow mobile transactions for their business. If you're not getting your share, why not?
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Additionally, Gartner suggests that mobile transaction volume and value will represent approximately 42% of the annual growth until 2016.
Clearly, mobile transactions represent a real market force. Are you getting your share? I'd be interested to know how many people use or allow mobile transactions for their business. If you're not getting your share, why not?
Connect with Chris on Google+ LinkedIn Twitter
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