Business Cards for All

Do all of your employees have company business cards? If not, why?


Especially in a professional environment, your employees can be some of your best salespeople. They all have family and friends with whom they'll be thrilled to share their new cards. They all go places around the community and have lots of opportunities to share a business card. They all do networking, at least casually, and have opportunities to share their card with new friends and business acquaintances. A business card to you is just a business card; something you expect as part of your job. But to a staff or admin employee, a business card is a sign of respect and importance. They will hand theirs out as a sign that you value them as employees, especially if they are encouraged to do so. 


If you don't have a formal training program of sales and networking in your professional firm, you should. Professional firms, especially attorneys, don't have a formal sales force. But they do have an informal sales force; their employees. The problem is, most firms just don't prepare these employees to be ambassadors for the firm. More likely the bigger problem is these firms don't have a marketing plan, so they aren't prepared to take advantage of all the promotional tactics appropriate for their customer base.


If you have no idea what I'm talking about, then you probably fall into this category. If you need to learn about marketing plans, networking, or just want to learn how to promote your business to increase your sales, give me a call.